In just four short years, Assaia has evolved from a startup to the world's leading provider of airside visibility for data-driven collaborative decision-making. Going forward, our top priority is to continue serving our existing and future customers with the same high-quality products and services, while maintaining our pace of innovation.

To achieve this, the company has grown its management team considerably in the past year. We welcomed five new colleagues, two based in Germany, one in the UK and two in North America.

David Preuß

David, our Chief Operating Officer, is responsible for the growth of Assaia, ensuring the smooth day-to-day operation and strategic development of the firm. David is uniquely qualified to lead this growth initiative as he has successfully built a global IT organisation and is a former airport CIO. He knows exactly what makes an airport software supplier great to work with. David will build Assaia to be the most customer-centric organisation in this industry. Connect with David

Alex Covarrubias

Alex, Senior Vice President, Commercial, is spearheading Assaia’s growth at airports across the Americas. He brings over 20 years of leadership experience in travel technology and innovation working transversally across airports, airlines, governments, technology accelerators, industry associations, and the extended travel ecosystem. Get in touch with Alex

Louise Niven

Louise has joined Assaia to head up our marketing initiative. With solid strategic international marketing experience in B2B travel and transport, she will be focused on building awareness of how Assaia can benefit passengers, airports, and airlines. Reach out to Louise

Ethan Gura

Ethan, Head of Customer Success, Americas, will be ensuring successful deployments of Assaia's solutions in the Americas. Over the past decade, he has supported private and commercial aviation organisations in sales and business development, flight operations, and customer success. He is a commercial-rated pilot and avid aviation enthusiast. Connect with Ethan

Philipp Gehrke

Philipp, an industrial engineer with 10 years of project management experience leading global teams, will ensure professional and on-time delivery of Assaia's deployments while ensuring compliance at all times. Contact Philipp


The use of Assaia's TurnaroundControl has provided our Airline Partners, Ground Handlers, and Service Providers with full visibility of the aircraft turn processes. The data, predictability, and visibility enhances our collective efficiency and resilience at Toronto Pearson. Paired with our A-CDM initiative, Assaia's TurnaroundControl provides crucial data driving A-CDM processes, a reduction in turn times, and a noticeable increase in on-time performance.

Dean Wright
Associate Director, Gating & Airport Flow

The way Turnaround 2.0 uses AI and machine learning to boost our zone controllers' efficiency is remarkable. They can now manage multiple gate activities with more focus on handling exceptions, rather than multitasking. Turnaround 2.0 is more than a tool for the present; it's a foundation for 'United Next,' growing with us and helping us surpass our operational goals efficiently.

Daniel Reed
Director of Station Operations, United Airlines

Our focus is to use innovation to make our operations smoother. We have selected Assaia because of the capabilities of the tool. But it is also really important for us that it has a good record of successful implementation, so we know it will deliver for us, for our airlines and ultimately for our passengers.

Dr Babett Stapel
Managing Director, Fraport Slovenjia

We are optimizing all our processes on the apron to shorten the time each aircraft needs to be on the ground, which benefits both our passengers and our airline partners. This is a common issue across our airports and we are talking to all of them about this technology.

Claus Grunow
VP of Corporate Strategy and Digitalization at Fraport

We are pleased to partner with Assaia to implement the ApronAI Turnaround Control solution at T4. This new solution will not only optimize operations and our work with our business partners, but will also help us to ensure a first-class customer experience at T4.

Roel Huinink
President and CEO, JFKIAT

For most airports, the apron is a a black box. Assaia finally gives our ground staff full insight into every turnaround. This allows them to focus on what really matters, while simultaneously making the work environment safer.

Jason Aspelund
Former Manager Strategic Performance, Alaska Airlines

The real-time and historical insights that can inform both airport and airline operations make this solution a clear winner for everyone.

Craig Paul
Director of Technology & Innovation , Halifax Stanfield International

Assaia's product allows airports and airlines to collect, track, and analyze data in real time; this innovation removes inefficiencies and optimizes performance.

Jim Lockheed
JetBlue Ventures

We’re creating the airport of the future, and innovation in apron operations will directly improve the passenger experience. We are laser focused on innovations that will make Pearson and its whole apron ecosystem more efficient while reducing our carbon footprint.

Deborah Flint
President and CEO GTAA

SEA needed an innovative solution to our capacity problem and have worked with Assaia to optimize the turnaround process resulting in reduced taxi times and increased passenger satisfaction. Assaia has exceeded our expectations, consistently delivering on-time & on-budget.

Samer Tirhi
Airline Scheduling Coordinator, Seattle-Tacoma International Airport

With the help of Predicted Off Block Time from Assaia. JFKIAT Operations can be proactive to reduce or eliminate any delays and gate holds

Stephen Tukavkin
VP IT & Digital, JFKIAT

We are proud to be partnering with the Assaia team in our mission to use technology to improve the efficiency and safety of the airport environment.

Raghbir S. Pattar
Director of Airports Transformation, IAG

I had mentioned before, great innovation on your part. With these types of improvements, T4 is always leading at JFK. Thank you

COPA Station Manager

We’re working hard on becoming an airport of the future, and this involves rethinking every part of our ground operations. Assaia’s ApronAI is an integral component of our vision for the ramp of the future.

Abhi Chacko
Head of Innovation & Commercial IT Services, Gatwick Airport

Assaia’s technology adds critical data points to CVG’s early-stage neural network for operational advancements. Structured data generated by artificial intelligence will provide information to make decisions, optimize airside processes, and improve efficiency and safety.

Brian Cobb
CIO, CVG Airport


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