Assaia, the industry leader in AI-enabled turnaround management, is thrilled to announce the appointment of Tim Toerber as Vice President of Business Development - Americas.

Seattle, 12 September 2023- Assaia, the industry leader in AI-enabled turnaround management, is thrilled to announce the appointment of Tim Toerber as Vice President of Business Development - Americas.

Max Diez, Assaia CEO, said, “Tim brings a wealth of operational and strategic expertise to Assaia at an important time when our market share is growing significantly. It is an important time for the industry, with passenger numbers set to exceed pre-Covid levels very soon, which will put increasing pressure on resources and infrastructure. Airlines, airports, and ground handlers need to find all the efficiency gains they can and the turnaround is an obvious target.”

Having served as the Senior Program Manager for Airport Affairs and Operations Strategy at Amazon Air, Tim joins Assaia with a strong track record of success. His appointment comes as Assaia solidifies its position as the gold standard for aircraft turnaround optimization at airports around the world.

In his new role, Tim will play a crucial part in expanding Assaia's partnerships with airports and airlines in the Americas. Tim said, "When it comes to meeting surging demand, limited airport capacity, and workforce staffing challenges, Assaia's AI-enabled computer vision solutions offer unprecedented insight. I am excited to join the incredibly talented team at Assaia and extend the deployment of these powerful tools to more users in the aviation industry."

Toerber is no stranger to Assaia, having previously helped deploy their solution at Seattle-Tacoma International Airport (SEA) from 2019-2021, while working with the Port of Seattle. Tim is eager to integrate them into airport operations on a broader scale, having witnessed firsthand the game-changing nature of Assaia's solutions.

Tim continued, "I am particularly enthusiastic about collaborating with industry colleagues to address complex safety challenges on the ramp. We have the opportunity to set new benchmarks for reliable average turn times. This will unlock new levels of aircraft utilization for airlines and gate utilization for airports.

"With over 20 years of experience in the aviation field, Tim's passion for aircraft began during his studies in aeronautics and technology at the University of North Dakota. Following his education, he served in the US Army.

After leaving active duty military service in 2014, Tim combined his passions for public service and aviation to join the Port of Seattle in managing Seattle-Tacoma International Airport (SEA). Tim helped SEA grow from the 16th to the 8th busiest airport in the nation by optimizing resource utilization and implementing new technology to expand the operational capacity of the airport’s limited footprint. As an operations leader at SEA, he implemented many new efficiency and technology solutions, including airport resource optimization tools, advanced visual docking guidance systems for automated aircraft parking, and Assaia’s AI-enabled turnaround optimization solution, Apron AI.

In 2022 Tim joined Amazon Air, the fastest growing air cargo operation in the world. At Amazon, Tim served as the Senior Program Manager for Airport Affairs and Operations Strategy where he was the business’s voice with airports across North America, building airport partnerships, completing real estate deals, and implementing operations strategy initiatives.

Tim enjoys giving back to his community and serves on the Tacoma Narrows Airport Advisory Commission, is a member of the Rotary Club of Gig Harbor, and a board member of the Rotary Foundation.

Max concluded, “Assaia is looking forward to the valuable contributions Tim will bring to the company as Vice President of Business Development - Americas. Together, we are poised to shape the future of aircraft turnaround management and usher in a new era of efficiency and innovation within the aviation industry.”


The use of Assaia's TurnaroundControl has provided our Airline Partners, Ground Handlers, and Service Providers with full visibility of the aircraft turn processes. The data, predictability, and visibility enhances our collective efficiency and resilience at Toronto Pearson. Paired with our A-CDM initiative, Assaia's TurnaroundControl provides crucial data driving A-CDM processes, a reduction in turn times, and a noticeable increase in on-time performance.

Dean Wright
Associate Director, Gating & Airport Flow

The way Turnaround 2.0 uses AI and machine learning to boost our zone controllers' efficiency is remarkable. They can now manage multiple gate activities with more focus on handling exceptions, rather than multitasking. Turnaround 2.0 is more than a tool for the present; it's a foundation for 'United Next,' growing with us and helping us surpass our operational goals efficiently.

Daniel Reed
Director of Station Operations, United Airlines

Our focus is to use innovation to make our operations smoother. We have selected Assaia because of the capabilities of the tool. But it is also really important for us that it has a good record of successful implementation, so we know it will deliver for us, for our airlines and ultimately for our passengers.

Dr Babett Stapel
Managing Director, Fraport Slovenjia

We are optimizing all our processes on the apron to shorten the time each aircraft needs to be on the ground, which benefits both our passengers and our airline partners. This is a common issue across our airports and we are talking to all of them about this technology.

Claus Grunow
VP of Corporate Strategy and Digitalization at Fraport

We are pleased to partner with Assaia to implement the ApronAI Turnaround Control solution at T4. This new solution will not only optimize operations and our work with our business partners, but will also help us to ensure a first-class customer experience at T4.

Roel Huinink
President and CEO, JFKIAT

For most airports, the apron is a a black box. Assaia finally gives our ground staff full insight into every turnaround. This allows them to focus on what really matters, while simultaneously making the work environment safer.

Jason Aspelund
Former Manager Strategic Performance, Alaska Airlines

The real-time and historical insights that can inform both airport and airline operations make this solution a clear winner for everyone.

Craig Paul
Director of Technology & Innovation , Halifax Stanfield International

Assaia's product allows airports and airlines to collect, track, and analyze data in real time; this innovation removes inefficiencies and optimizes performance.

Jim Lockheed
JetBlue Ventures

We’re creating the airport of the future, and innovation in apron operations will directly improve the passenger experience. We are laser focused on innovations that will make Pearson and its whole apron ecosystem more efficient while reducing our carbon footprint.

Deborah Flint
President and CEO GTAA

SEA needed an innovative solution to our capacity problem and have worked with Assaia to optimize the turnaround process resulting in reduced taxi times and increased passenger satisfaction. Assaia has exceeded our expectations, consistently delivering on-time & on-budget.

Samer Tirhi
Airline Scheduling Coordinator, Seattle-Tacoma International Airport

With the help of Predicted Off Block Time from Assaia. JFKIAT Operations can be proactive to reduce or eliminate any delays and gate holds

Stephen Tukavkin
VP IT & Digital, JFKIAT

We are proud to be partnering with the Assaia team in our mission to use technology to improve the efficiency and safety of the airport environment.

Raghbir S. Pattar
Director of Airports Transformation, IAG

I had mentioned before, great innovation on your part. With these types of improvements, T4 is always leading at JFK. Thank you

COPA Station Manager

We’re working hard on becoming an airport of the future, and this involves rethinking every part of our ground operations. Assaia’s ApronAI is an integral component of our vision for the ramp of the future.

Abhi Chacko
Head of Innovation & Commercial IT Services, Gatwick Airport

Assaia’s technology adds critical data points to CVG’s early-stage neural network for operational advancements. Structured data generated by artificial intelligence will provide information to make decisions, optimize airside processes, and improve efficiency and safety.

Brian Cobb
CIO, CVG Airport


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